Google Analytics is a free reporting service offered by Google to track website traffic. It helps you find out about the people visiting your site and their browsing behaviors.


It Is Free 

There’s no catch here, Google doesn’t charge you to use Analytics, which is pretty helpful considering the amount of data you can pull from it.



It is fully automated

 Once you’ve added the tracking code to your website, Google Analytics will automatically track, record, and store your data.

Google Analytics Track

Acquisition – find out how you get traffic to your website.

Behaviour – find out what people are actually doing on your website.

Conversions – find out how visitors turn into customers on your website.


You can create customized reports

Using Google’s in-built tools, you can create custom drag-and-drop reports pretty simply (more on that later)


Integrate with other tools

Easily link up your Analytics with other Google tools like Google AdWords and Google Search Console.



Step 1 : Start measuring

Step 2 : Enter Account name

Step 3 : Property you want to measure (websites, apps or both)

Step 4:  Website Name – self-explanatory.

Step 5 :  Website URL – make sure to choose http or https from the dropdown menu then add your URL.

Step 6 : Industry Category – choose the area that best describes your site.

Step 7 : Reporting Time Zone – pick the time zone you are in.

Install Google Analytics Tracking Code




Test Google Analytics Tracking Code

Once you’ve added the code to your site, you need to test that Google Analytics is actually tracking.


Use of Google Search Console

Search Console helps you monitor, maintain and optimize your website’s organic search presence. Most primarily use GSC to view clicks and impressions. 


it can:


Find search queries that drive traffic

Find how well all your pages rank

Identify and leverage backlinks to boost link juice

Add sitemaps

Locate errors that need fixing

Ensure eligibility for rich snippets and schema

Make your site more mobile friendly

Monitor your Core Web Vitals

Show if your site has been hacked

How to set-up a Search Console account


Step 1: Sign in to Search Console With Your Google account.

Note: You’ll need to have a Google account for this method to work when setting up Search Console. Don’t worry, that’s free, too. If you already have Google Analytics, Adwords or Gmail, you can use the same login.

Step 2: Enter Your Website’s Domain (or URL-Prefix) to Add a Property.

Step 3: Verify Your Website

To implement Google Search Console and start gathering data, you need to verify that you own your site.

Step 4: Sitemap Submission


Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

3 main parts to Google Tag Manager

Tags: Snippets of Javascript or tracking pixels

Triggers: This tells Google Tag Manager when, where or how to fire a tag

Variables: Additional information GTM may need for the tag and trigger to work

Tags are snippets of code or tracking pixels from third-party tools. Examples of common tags within Google Tag Manager are:




Google Analytics Universal tracking code or GA4 tracking code



Adwords Remarketing code



Adwords Conversion Tracking code

Write some awesome text here, totally customizable.



Facebook pixels




Custom HTML scripts

What are triggers?


Triggers are a way to fire the tag that you set up. They tell Tag Manager when, where or how to do what you want it to do. Want to fire tags on a page view, link click or is it custom?


Examples of common triggers within Google Tag Manager are:


Links clicks

Form submissions

Scroll depth

Custom events

What are variables?


Variables are additional information that GTM may need for your tag and trigger to work. Here are some examples of different variables.


benefits of Google Tag Manager?


We can track all outbound links on the website. In GTM, choose the category name, action and label. We chose offsite link, click and click URL.



In Google Analytics go to Behavior > Events > Top Events > Offsite link.



Now select either event action or label to get the full reports.



Other perks:

- It may help your site load faster depending on how many tags you are using.

- It works with non-Google products.

- Flexibility to play around and test out almost anything you want.

- All third-party code is in one place.

- GTM has a preview and debug mode so you can see what’s working and what’s not before you make anything live. It shows you what tags are firing on the page. 


What We Can Track in Google Tag Manager?


- Events (link clicks, PDF downloads, add to cart click, remove from -cart click)

- Scroll tracking

- Form abandonment

- Shopping cart abandonment

- Video views tracking

- All exit link clicks